There are a lot of reasons why some DJs go into the radio business. Respect, fame, and a large paycheck are often motives some shows come into genesis.
Jeffrey Labady and his team for Ovatime Radio grace the air waves, instead, with a desire to work hard for their listeners.
Airing Wednesdays from 9 to 11 pm on WBCR, Ovatime Radio is a variety radio show that focuses on promoting rising stars.
“We like to cater to upcoming talent,” said Labady, the main host and creator of Ovatime Radio. “When we first started, no one really did that. No one cared about upcoming talent….Now a lot of shows are doing it and I think that’s awesome.”
Ovatime Radio’s six-host team consists of many cogs: Kasmo Huxtable, who focuses on writing and giving the introductions to the shows; Mills da Comedian; Trini Yankee, a DJ; Princess P.; Dajah Belle; and Frizzlito, Labady himself.
“We’re a team,” said Labady. “We’re all united. We’re a unit.”
Started two and a half years ago, Ovatime Radio begun when Labady and his friends aimed to establish a dissimilar kind of radio program.
“I was trying to get a politics show or a rap show – a show where we cater to rappers all day,” Labady recalls. “We wanted to make something happen.”
From there, the show sparkled out of a simple but catchy concept.
“Anything we do we’re putting in overtime,” said Labady. “I like to believe in hard work.”
That hard work is realized every week in Ovatime Radio’s shows.
“Mainly [we] cater to up and coming New York City talent,” said Labady. “We’re pretty much a promotional device.”
Even Ovatime Radio’s music is intended to endorse gifted individuals.
“When we play music we play mainstream mainly, but when we do interviews we interview upcoming artists.”
Aside from catering to talent, Labady and his team also host Ovatime Radio with a desire to learn. When he came to WBCR, Labady wanted to study the equipment of his field hands-on.
“It’s a great learning experience,” added Labady. “It’s like pursuing your dream professionally.”
The typical edition of Ovatime Radio still aims at being a variety radio program.
“Sometimes we talk about the artist, sometimes about politics,” said Labady.
“We try to be politically correct,” he added. “We don’t want to insult a race, culture, sex….If we push the envelope it’ll be in a positive way.”
Despite their serious approach towards their morals, the crew of Ovatime Radio knows how to jest.
“When we do give the news we try to make it funny,” said Ovatime Radio’s creator. “Say we talk about the election. We’d ask, ‘Are you voting for Obama just because he’s black?’…We try to make the news more entertaining.”
Their news is still balanced, though.
“For news, I try to be a moderator,” said Labady. “If asked I’ll give my opinion, but I try to be a moderator.”
Labady says the normal routine for news on Ovatime Radio starts with commentary for other topics by discussing around the room before going to callers, who have distinct personalities. When artists are on the program Labady and his team doesn’t give their opinions, but simply tries to support the talent.
Labady is particularly proud of Ovatime Radio’s supporters.
“Our following is amazing,” he said appreciatively. “Every week it keeps our following in-tune,” said Labady, referring to the program.
“We cater to socialites. People who like hanging out, networking, being informed….We like outgoing people, people who know the latest trends.”
Ovatime Radio specifically like projecting their program to women, though.
“We like to have artists and a set of topics catered to the females,” said Labady.
“I can’t even describe how much they help out,” he about his female co-hosts who help drive some of the show’s content.
Even in the distant future Labady wants to maintain his values.
“I don’t got a set goal; just keep working,” he said. “My dream, though, would be satellite radio. If we could do the same thing here at Brooklyn College out there, that’d be a blessing.”
In the end it always comes back to their effort to help the rising star.
“If you’re an artist and you need a chance, we’ll at least try to give you an opportunity,” said Labady.
The six of them put in the work, regular time or overtime.